A consumer survey published today by law firm Olswang confirms that the cinema is the place where most people want to watch film.

Respondents to the survey – which found the UK becoming a society in which choice and control are the main priorities for consumers of entertainment – saw cinema as offering a unique “experience”.

The survey was conducted in conjunction with YouGov, and based on interviews with UK consumers and focus groups. Respondents across all of these groups agreed that “Cinema is still the best way to watch a good film”. One participant commented, “That’s why the cinema is still popular, because of the experience capturing you.”

Commenting on the findings, CEA Chief Executive Phil Clapp, said:

“This survey confirms that the public still recognise that nothing beats the experience of watching a film in the cinema, as the director intended.

The UK public backed this view up and voted with their feet this summer, visiting the cinema in record numbers.  With another record breaking weekend just behind us, cinema-going in the UK is as popular as ever.”

Further details on the survey can be found on the Olswang website.