Latest figures, showing admissions in February to UK cinemas, confirm that audiences are continuing to turn out in large numbers, despite the economic downturn.
February 2009 admissions stood at 14,967,291, up 16.4 per cent on the same month last year. The month was boosted by the highest admissions for February half term week since 2000, in large part due to films such as Bolt and Hotel For Dogs. This was the highest total for February admissions since 2003.
Admissions for the year to date stand at 29,471,879, up 11.9 per cent on the same point in 2008.
Hopes remain high for March, which has already seen the highest opening weekend of the year so far.