It was announced today that Cinema Expo International and UNIC  – the European grouping of trade associations, of which the CEA is a member – have entered into a formal partnership that will make the upcoming CEI 2010 the Official Convention of UNIC.

CEI and UNIC are joining forces to ensure that the European theatrical industry is provided with the best possible information on new technologies, industry trends and upcoming films and hears the views and opinions of a range of high profile speakers from the European Union. In doing so, the annual convention will be able to broaden the scope of its programming and attract the widest possible range of European theater owners and operators.

Commenting on the announcement, Robert H. Sunshine, Managing Director of Cinema Expo International said:

“We are delighted to be able to join forces with UNIC better to serve the needs of European cinema exhibition. With Cinema Expo’s 19 years experience as the leading event for European cinema exhibition and UNIC’smembership and established contacts with international organizations in the film industry, as well as distributors, producers and film technology industries, Cinema Expo will be stronger and more productive than ever”.

Ad Weststrate, President of UNIC added:

“I am delighted with this new partnership between UNIC and CEI. The support and expertise offered by UNIC members and our contacts in the international industry will make CEI an even more important event for the European Union. I and UNIC colleagues all look forward to working with them on this venture”.

CEA Chief Executive Phil Clapp commented:

“I think we all recognise that by coming together we can help support the European cinema industry in a much more comprehensive way. Our task over the coming weeks is to develop and deliver as imaginative and relevant a programme of discussions and events as possible.”

Further details on the event can be found at www.cinemaexpo.com