Last month saw the most successful March for UK cinemas for at least a decade.
With 14,482,606 tickets sold, the month outstripped even the performance of March 2002, a year which went on to see the highest annual admissions total of the last 38 years.
During the course of the month, audiences enjoyed a varied range of films including Alice in Wonderland, Green Zone, Shutter Island, The Girl with the Dragon Tattoo, The Bounty Hunter and Nanny McPhee and the Big Bang.
At the end of the first quarter of the year, total admissions were over 6 per cent higher than at the same point last year. Coupled with a strong slate of movies scheduled across the rest of the year, these latest figures strengthen hopes that 2010 could be an even more successful year than 2009.