UK cinema audiences this week get a first sight of the latest ad in the popular You Make the Movies trailer campaign.

Hot on the heels of a recent trailer parodying the iconic Reservoir Dogs comes another ad based on The Sixth Sense.

Both trailers – which will alternate in cinemas over the coming weeks – are part of a campaign by the Industry Trust for IP Awareness recognising the support that cinema-goers provide to future productions.

Presented with the full support of the CEA, more details on the You Make the Movies campaign can be found at: