The second trailer in the moments worth paying for campaign – celebrating those who make great movies possible – the audience – will arrive on UK cinema screens from this week.

Coming in the footsteps of the ‘horror’ strand which arrived in February, the new trailer – ‘laughter’ – will be followed by ‘tears’ and ‘awe’ in the coming months.

Developed and delivered by the Industry Trust for IP Awareness with the support of the Cinema Exhibitors’ Association and a host of other partners from across the audio-visual sector, the campaign sign-posts viewers to the site, where they can check where and when their favourite films are available, not just on the big screen, but on DVD, Blu-Ray and online.

You can find out more about the work of the Industry Trust at: