The British Board of Film Classification (BBFC) has joined other UK media regulators in launching ParentPort, a new website aimed at helping parents make their concerns heard on issues relating to the content of films, programmes, adverts, products and services.
ParentPort has been set up to make it easier for parents to complain about material they have seen or heard across the media, communications and retail industries.
The website has been jointly developed by the Advertising Standards Authority (ASA), the Authority for Television On Demand (ATVOD), the BBC Trust, the British Board of Film Classification (BBFC), the Office of Communications (Ofcom), the Press Complaints Commission (PCC) and the Video Standards Council (VSC)/Pan-European Game Information (PEGI).
ParentPort is intended to provide straightforward information to parents on what they can do if they feel they have seen or heard something inappropriate for their children. The site makes the process of making a complaint easier by directing parents to the right regulator for their specific area of concern.
The website also provides a ‘Have Your Say’ section, which allows parents to provide informal feedback and comments which regulators will use as an extra gauge of parental views.
For further information about Parent Port, please visit www.parentport.org.uk.
For more information on the British Board of Film Classification, please visit www.bbfc.co.uk.