A new trailer – featuring the upcoming EOne movie The Sweeney – comes to UK screens this week as part of the ongoing Moments Worth Paying For film theft campaign.

A development of the Moments Worth Paying For campaign developed by the Industry Trust for IP Awareness, the trailer – which will play across all UK cinema sites from this week – is intended to remind the audience that their decision to buy a cinema ticket ensures that more high quality films will come to the big screen.