An extraordinary boost to audiences in November saw cinema admissions for the year push ahead of the same point in 2011, with expectations now rising that 2012 will represent a highpoint for the industry.
November saw 17,644,644 admissions to UK cinemas, a massive 36 per cent up on the same month in 2011, and a further sign of the strength of the sector during what continue to be tough economic times.
Boosted by the unprecedented success of Skyfall – already the most successful film of all time at the UK box office and now approaching an incredible £100 million in box office – and supported strongly by The Twlight Saga: Breaking Dawn 2 and Madagscar 3: Europe’s Most Wanted, the performance of UK cinema in 2012 is made all the more remarkable by the challenge presented by The London 2012 Olympics. Golden Jubilee and Euro 2012 Football Champsionships in the middle of the year.
With The Hobbit: An Unexpected Journey and Life of Pi both expected to do very strong business in December, many are now expecting that 2012 will represent a highpoint for the industry in recent times.