New Pacific Rim trailer for Warner Bros. Pictures and Legendary Pictures’ Pacific Rim takes Industry Trust’s copyright inspiration campaign to the next level.

On Friday 3 May, the Industry Trust for IP Awareness and Warner Bros. Pictures UK will release a unique trailer for the upcoming epic sci-fi action adventure Pacific Rim that promotes the value of a great movie experience.

Running in cinemas, digital, online and social media, the exclusive 30-second trailer celebrates the visual mastery behind the forthcoming blockbuster movie and directs audiences to, a search engine for official film releases, all above board and all in one place.

Josh Berger CBE, President & Managing Director, Warner Bros. UK, Ireland and Spain said: “This fantastic Pacific Rim trailer captures some of the vital ingredients that make a movie experience worth paying for and, at the same time, addresses the continued challenge posed by piracy.”

Liz Bales, Director-General of the Industry Trust for IP Awareness, said: “This latest ‘Moments Worth Paying For’ trailer celebrates the skill and creativity behind the finished film as something worth paying for – and what better way to bring that message to life than via the visual thrill-ride on offer in Pacific Rim?”

The Industry Trust’s “Moments Worth Paying For “campaign, launched in November 2010, has since gone from strength to strength. Independent tracking research by ICM in December 2012 revealed that those audiences exposed to the campaign were significantly more likely to pay for official film and TV than those not exposed to it.

From acclaimed filmmaker Guillermo del Toro, Warner Bros. Pictures and Legendary Pictures’ Pacific Rim will be released in UK cinemas on 12 July.