The CEA has today issued a statement in response to a feature on cinema concessions in an edition of the BBC consumer affairs programme ‘Your Money, Their Tricks’.
Responding to the item, which focusses on the premium charged by most cinemas on food and drink purchased at their sites, the CEA said:
“The sale and purchase of snacks and drinks has always been part of the cinema-going experience, still enjoyed by millions of people across the UK every week. All cinema sites clearly advertise the price and sizes of snack and drink portions on offer, which cinema-goers have a choice whether to buy or not. No CEA member company bans people from bringing in their own food and drink. In keeping with the leisure sector generally, cinemas charge a premium on the food and drink they serve. Given the high costs of running and maintaining a modern cinema, many sites rely on this income to remain viable.”