The CEA has warmly welcomed today’s announcement that the UK Digital Funding Partnership (DFP) – established by the Association to help smaller operators covert to digital cinema technology – has completed its roll-out.
Working through its VPF-funded deployment partner, dcinex, the DFP – led by Steve Perrin – has now ensured the full digitisation of almost 300 independent cinema screens across the UK, equipping them with DCI-specified equipment and ensuring that they will be able to take advantage of all the new and exciting opportunities that this new technology allows.
As a result of this change, DFP members will be able to offer their customers a wider range of viewing experiences, both through the showing of ‘alternative content’ (in particular theatre, opera, sporting and music events, etc.) as well as the ability to operate with more flexible and innovative programming. This successful navigation of the digital transition also ensures that audiences will continue to enjoy a broad range of cinemas across the UK.
Commenting on the announcement, CEA Chief Executive Phil Clapp said:
“The DFP has ensured that the independent cinema sector will remain able to compete and prosper in a modern environment. The support of the larger operator members of the CEA was instrumental in its establishment and I know they are as delighted as any to have seen its work through from the beginning to such a successful conclusion”.