A new cinema trailer in the Moments Worth Paying For campaign hits UK screens this week, featuring Walt Disney’s new family movie – “Earth to Echo“.

Embarking on an incredible adventure, the children in the new family movie Earth To Echo- (plus their extra-terrestrial friend – seek action and adventure, knowing exactly the right places to look.

To mark the new release, the Industry Trust for IP Awareness has teamed up with distributor Entertainment One to create a bespoke new trailer as part of the successful Moments Worth Paying For campaign.

The trailer is designed not only to celebrate the value of film but encourage film fans to opt for official content. It also directs audiences to www.FindAnyFilm.com – the gateway to official film services across a range of formats, both on and offline.

Earth to Echo is in UK cinemas from Friday 25 July.