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Cinema First and the price comparison company comparethemarket.com have today announced the biggest ever UK cinema ticket promotion – ‘Meerkat Movies’.

A nationwide promotion which will offer cinema-goers a 2 for 1 ticket offer every Tuesday or Wednesday, the new promotion will be backed by an unprecedented advertising and media campaign when it begins on Good Friday 3 April.

Developed in partnership with Cinema First, the industry body representing UK cinema operators and film distributors, the promotion comes at a time when UK box office is already buoyant, boosted by a great start to 2015 and with an extraordinarily strong slate of films across the rest of the year and into 2016 and beyond.

In order to qualify for the promotion, cinema-goers will need to buy any qualifying product via the company’s price comparison website www.comparethemarket.com. That will entitle them to a year’s worth of 2 for 1 tickets, to be used on either a Tuesday or Wednesday each week at participating cinemas.

In the run-up to the launch on Friday 3 April, the company will also open up the offer to existing customers for the lifetime of any current annual policy.

Welcoming the announcement, Phil Clapp, Chief Executive of the CEA and Board member of Cinema First said:

“The entire industry is extraordinarily excited about this new partnership.

The creativity and ambition shown by comparethemarket.com in approaching this new promotion has been a breath of fresh air. Combined with such a strong slate of films over the coming months and years, we believe this new offer could be a game-changer for the UK industry.”

Comparethemarket.com Marketing Director, Mark Vile, added:

“Entering the world of film with Meerkat Movies is a hugely exciting development for us. This is the biggest step change for the brand since launching the Meerkat Toy Collection in July 2011 and signals our commitment to rewarding customer loyalty.

“We strive to make comparing and switching as easy and straight forward for customers as possible. Meerkat Movies brings this approach to the world of entertainment, offering the magic of the movies for less every Tuesday or Wednesday.”

Cinema First Press Notice in full.

[Word doc, 668KB]