The UK Cinema Association has today announced an agreement to become a core sponsor of the National Film and Television School (NFTS).

The agreement will see the Association support a wide variety of new initiatives to embed exhibition practice within the school including a new Marketing, Distribution, Sales and Exhibition MA*.

As part of the partnership, the Association will also award two scholarships to MA students to support them through their two-year courses.

The sponsorship deal between the NFTS and UK Cinema Association will be supported by a nationwide fundraising preview of a major title, details of which will be announced in due course.

Welcoming the announcement of the new agreement, UK Cinema Association Chief Executive Phil Clapp said:

“On behalf of UK cinema operators, I am delighted that the Association has become a key sponsor of the National Film and Television School. For over forty years and more, films involving graduates from the NFTS have entertained many millions of UK cinema-goers.

It is therefore only right that the sector gives something back in recognition. Using nominated film previews to raise support, and training students in the commercial film business is a logical and natural contribution from our sector, and we look forward to working with the NFTS on this basis.”

NFTS Director Nik Powell added:

“Developing practical courses with clear career paths and industry links is at the heart of the NFTS’ philosophy so we are delighted to announce this new partnership. It is a brilliant opportunity for NFTS students to learn the skills required to market and distribute films from an industry leader like the Association, whose members represent the vast majority of UK cinema operators.”

The full Press Notice of today’s announcement can be found here.