The UK Cinema Association today joined forces with partners at the Alzheimer’s Society and the BFI Film Audience Network to launch a new guide encouraging cinemas to consider putting on dementia friendly screenings.
The growth of dementia friendly screenings – which require cinemas to make a number of subtle adjustments better to support those with dementia and other related conditions – has been a particular feature of recent years across the UK sector.
Welcoming the launch of the guide at Hackney Picturehouse this morning, Association Chief Executive Phil Clapp commented:
“The growth of Dementia Friendly screenings is another example of the UK cinema sector’s commitment to ensuring that the big screen experience is as accessible as possible. This guide brings together the learnings and experience from a number of the pioneering cinemas that currently provide a regular programme of dementia friendly screenings.
We hope that the contents will not only inform but also encourage more cinemas across the country to consider getting involved in this area of activity even and enable even more customers to enjoy the big screen experience.”
The guide can be downloaded here.