Marvel Studios’ Avengers: Endgame – released last Thursday 25 April – has smashed UK box office records in its first few days, powering to an astonishing £43.4 million opening weekend in UK and Ireland.
The film, which is the culmination of a 21 instalment, 11 year cinematic journey, has been playing to packed houses in every corner of the UK.
After what has undoubtedly been a slower start to the year than had been hoped for Avengers; Endgame has kick-started what promises to be an exceptional time for UK cinema, with a run of major releases over the coming weeks and months including: Rocketman; Godzilla: King of Monsters; Aladdin; Secret Life of Pets 2; X-Man: Dark Phoenix; Men in Black International; Toy Story 4; Spider-Man: Far from Home; The Lion King; Once Upon a Time in Hollywood; IT2; Downton Abbey; Frozen 2; Jumanji 2; Cats; and Star Wars: the Rise of Skywalker.
2018 was an exceptional year for UK cinema, with admissions reaching their highest level for almost 50 years. While there is still a long way to go, the success of Avengers: Endgame provides a remarkable foundation for attempts to match or even exceed that figure.