The UK Cinema Association has today announced plans for its 2021 conference, the first such event since the beginning of the COVID-19 pandemic.

The conference, titled The Big Screen Experience: the Next Chapter, will be held at the Cineworld at the O2, Greenwich on Tuesday 19 and Wednesday 20 October.

Across the two days, the event will look at what more the cinema sector might do to re-engage audiences following the COVID-19 pandemic, exploring the contribution made by programming, marketing, technology, data and analytics and food and beverage amongst other elements.

The conference is expected to attract a wide range of professionals from across the cinema industry, including not just Association members but also colleagues from film distribution and those working across the wider media, retail and technology sectors.

For the first time the Association will be offering online as well as ‘physical’ attendance at the event, streaming all key sessions to participants.

Further details of the conference – and links to tickets – can be found here, with a full programme for the event to be confirmed in the coming days.