Phil was appointed CEO of the (then) Cinema Exhibitors’ Association in October 2007.
During his time at the Association, Phil has spearheaded the establishment of the Digital Funding Partnership, which ensured the survival of small and medium-sized UK cinema operators in a new technological era, as well as more recently leading on the establishment of the ground-breaking MEERKAT MOVIES promotion.
In May 2013, Phil was elected President of the International Union of Cinemas (UNIC) the European grouping of cinema trade associations and key operators.
Before joining the Association, worked at the Department for Culture, Media and Sport, leading on policy for the creative industries – including film, music and computer games – having joined the civil service in 1994 from a background in scientific research.
James joined the Association in March 2017.
While coming from a background in Further Education funding, James has long held a deep-seated passion for the film and cinema sector, having gained an Honours degree in Film Studies from Swansea University and a Masters in Film Producing and Business Management from Glamorgan University.
James leads for the Association on a number of key policy areas, including disability and access, cinema security and environmental management and sustainability.
Seema first joined exhibition as a humble Front of House Assistant at the Phoenix Cinema and Art Centre in Leicester, before getting involved with other areas like access and education.
From there, Seema secured an internship through the Film Distributors’ Association with the Theatrical Sales Team at Walt Disney Studios, which in turn led her to join ODEON Cinemas as a Film Booking Assistant.
Seema joined the UK Cinema Association as Policy Assistant in October 2018. She has a lifelong passion for film, and would want you to know that she is named after the female protagonist in a Bollywood favourite Mr India (1987).