Latest survey figures confirm eagerness amongst UK audiences to return to the big screen is at an all-time high, this as around 80 per cent of UK cinemas are planning to re-open when allowed from Monday 17 May.
Survey results released today by the cross-industry body Cinema First confirm that the UK public is more eager than ever to return to cinemas when they start to reopen next month, with 59 per cent citing the cinema as their most missed out-of-home entertainment activity.
The UK Cinema Association has warmly welcomed today's announcement of the appointment of Vue International founder and CEO Tim Richards as the new Chair of the British Film Institute (BFI).
The UK Cinema Association has warmly welcomed today's announcement by the Scottish Government of over £3.5 million of funding to independent cinemas in Scotland, the overwhelming majority of whom are Association members.
42 cinemas across England have today been confirmed as the first beneficiaries of the £30 million Culture Recovery Fund established to support independent venues during COViD-19.
The UK Cinema Association has welcomed today's announcement by cinema service company CinemaNext that the UK Digital Funding Partnership (DFP) - the grouping of smaller operators established by Association in 2010 to support the digitisation of smaller cinema operators - has now fully recouped on its VPF funding.
Cinema First, the industry body charged with the promotion of UK cinemagoing, has today launched #Lovecinema, a nationwide campaign designed to capture the attention of audiences across the country and remind them of the unique experience that only the big screen can offer.
The Global Cinema Federation, the worldwide grouping of cinema operators and trade bodies, has called for industry unity and support for the global cinema workforce during the current Coronavirus outbreak.
The International Union of Cinemas (UNIC), the body representing European cinema trade associations and operators, has today issued a statement calling on the entire film industry to show solidarity and unity of purpose during the current Coronavirus outbreak.
The UK Cinema Association has today warmly welcomed a message of support to UK cinemas sent by colleagues in film distribution through their trade body, the Film Distributors' Association (FDA).