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UK CINEMA ASSOCIATION CONFERENCE 2024 – PRESENTATION SLIDES

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  2. UK CINEMA ASSOCIATION CONFERENCE 2024 – PRESENTATION SLIDES
UK CINEMA ASSOCIATION CONFERENCE 2024 – PRESENTATION SLIDESPhil2024-04-09T15:19:47+01:00

DAY ONE

COMSCORE MOVIES – BOX OFFICE UPDATE

MAPPING THE AUDIENCE MULTIVERSE

SPOTLIGHT – MARKETING TO YOUNGER AUDIENCES

REPERTORY CINEMA – FINDING OLD(ER) AND NEW AUDIENCES

SPOTLIGHT – DANISH CINEMA CLUB

BFI FILM AUDIENCE NETWORK – CONNECTING WITH YOUR AUDIENCE(S)

SPOTLIGHT – ENHANCING CINEMA REVENUE AND CUSTOMER LOYALTY THROUGH REWARDS

SPOTLIGHT – MARKETING BARBIE AND WONKA

LOOKING BACK TO LOOK AHEAD

DAY TWO

SPOTLIGHT – WE ARE PARABLE

FILM DISCOVERY – MAXIMISING AUDIENCES DURING A CHALLENGING FILM SLATE

HOW CAN CINEMAS EMBRACE MARKETING INNOVATIONS ACROSS SOCIAL MEDIA*

[* this link is for the ‘Marketer’s Guide to TikTok referenced during this session – a similar guide for Reddit can be found here.]

WATCHWORD – A SOLUTION FOR DEAF AND HARD OF HEARING AUDIENCES

SPOTLIGHT – MEDICINEMA UPDATE

DRIVING ONLINE REVENUES IN A CHALLENGING MARKET

ROAD MAP TO NET ZERO – UPDATE

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