Increasing concerns about the potential for wearable technology to record films in cinema theatres led the Association in 2014 to set out a recommended policy for its members.

This stated that customers should be requested not to bring wearable technology capable of recording images into cinema auditoriums, regardless of whether the film is playing or not.

This position was driven by concerns around customer privacy as well as film theft. While the position on mobile phones remains that cinemas ask people to put these away when the film is playing, with wearable technology it is generally more difficult to detect when they are and are not recording, so the approach is a precautionary one.

Any customer found wearing such technology will be asked to remove it and may be asked to leave the cinema.

cinema audience