Increasing concerns about the potential for wearable technology to record films in cinema theatres has led to the Association setting out a recommended policy for its members.
This states that customers should be requested not to bring wearable technology capable of recording images into cinema auditoriums, regardless of whether the film is playing or not.
This position is driven by concerns around customer privacy as well as film theft. While our position on mobile phones is that we ask people to put these away when the film is playing, with wearable technology it is generally more difficult to detect when they are and are not recording, so our approach is a precautionary one.
Any customer found wearing such technology will be asked to remove it and may be asked to leave the cinema.