The UK Cinema Association has welcomed today's confirmation by the Northern Ireland Executive that cinemas will be able to re-open again from Monday 24 May.
The UK Cinema Association has today published its 2020 Annual Report, covering the organisation's activities during a year which presented its members with unprecedented challenges.
Latest survey figures confirm eagerness amongst UK audiences to return to the big screen is at an all-time high, this as around 80 per cent of UK cinemas are planning to re-open when allowed from Monday 17 May.
Survey results released today by the cross-industry body Cinema First confirm that the UK public is more eager than ever to return to cinemas when they start to reopen next month, with 59 per cent citing the cinema as their most missed out-of-home entertainment activity.
In response to numerous media enquiries in the last few days, the UK Cinema Association today reiterated its opposition to any requirement that UK cinemas might be required to ask customers to 'prove' their COVID-free status when sites are allowed to re-open in the coming weeks.
The UK Cinema Association has warmly welcomed today's announcement of the appointment of Vue International founder and CEO Tim Richards as the new Chair of the British Film Institute (BFI).
Figures for 2020 UK box office released by Comscore - and separate figures for admissions from the Cinema Advertising Association - have confirmed the devastating effect that restrictions around the COVID-19 outbreak had on the UK cinema sector, with both down over three-quarters on 2019.
Over 40 leading figures from the UK film industry have written to the Chancellor supporting the UK Cinema Association's 'Keep the Magic Alive' campaign for targeted funding support for UK cinema operators.
The UK Cinema Association has today launched 'Keep the Magic Alive', a high profile social media campaign aimed at persuading government to provide targeting funding for its members, many of whom are struggling to survive the challenges presented by COVID-19.
The UK Cinema Association has strongly criticised today’s Government announcement which will see cinemas in ‘Tier 3’ in England required to remain closed when the national lockdown ends on 2 December.