The UK Cinema Association has confirmed plans for its 2024 annual conference, to take place on Tuesday 5 and Wednesday 6 March at the BFI Southbank, London.

The event – Growing audiences for the Big Screen Experience – recognises the challenges currently faced by the UK cinema sector and will focus on new and innovative ways of engaging audiences and driving admissions.

Amongst the areas this will cover will include maximising the potential of diverse content, digital marketing and data analysis to increase and broaden cinema audiences.

The conference will also be an opportunity to provide updates on two key areas of recent Association activity, around accessibility and sustainability respectively.


Enormous thanks to our all our sponsors. We couldn’t deliver an event of this scale without your support.


We are delighted to be able to share with you our initial programme, covering a range of issues and areas across the two days, with a couple of sessions still to be finalised and more speakers to be added.


We have now reached full capacity for this event. Please email to be added to our waiting list.