The UK Cinema Association held its 2026 annual conference, Retention, Reach, Revenue: Growing Cinema Audiences, on Tuesday 12 and Wednesday 13 May at Vue London Westfield (Shepherd’s Bush).

Across two days, over 380 attendees heard from UK cinema operators, film distributors and colleagues from across the wider industry about the efforts that the industry is making to reach and retain the broadest possible audience, drawing on the experience of those already engaged in relevant activities across a range of areas, including programming, marketing, retail and technology.