The UK Cinema Association has announced plans for its 2020 annual conference, ‘Audiences – growing the big screen experience‘, to be held on Tuesday 3 and Wednesday 4 March at Picturehouse Central, Piccadilly, London.

The event will explore different facets of audience development, including specific audience subsections, such a young people, people with disabilities and people from Black and Minority Ethnic communities.

BREAKING NEWS – the UK Cinema Association is delighted to announce that Edgar Wright, acclaimed Writer/Producer and Director of films such as Shaun of the Dead, Hot Fuzz, World’s End, Baby Driver and the upcoming Last Night in Soho, will be delivering the keynote address to the conference on Tuesday 3 March.

The headline programme for the two days is below.

11.00 Cinema sizzle

11.05 UK Cinema Association welcome – Phil Clapp – Chief Executive, UK Cinema Association

11.10 Platinum sponsor welcome – Lucy Jones – Executive Director, Comscore Inc

11.15 Keynote address – Edgar Wright – Writer/Director/Producer

11.35 Understanding the UK cinema audience

12.00 Spotlight – Rio, Dalston: Young Audiences Programme

12.15 Engaging young audiences


13.00 Lunch

14.00 Spotlight – Ensuring big screen experiences are not…..too big

14.14 Film Festivals – A way to engage new audiences

15.00 Spotlight – National Theatre Live

15.15 Break

15.45 Disabled audiences – maximising opportunities for all

16.30 Film Audience Network (FAN) – lessons learnt

17.15 Closing remarks – Phil Clapp – Chief Executive, UK Cinema Association

17.30 Networking drinks

19.15 After Party Party

09.45 Cinema sizzle

09.50 Opening address – Stephen Follows – Film industry researcher

10.10 Spotlight – We Are Parable

10.25 Engaging Black and Minority Ethnic audiences

11.15 Spotlight – Reclaim the Frame

11.30 Break

12.00 Sinners to Saints? Engaging infringing audiences in the cinema experience

12.30 Spotlight – MUBI GO – collaborating to build audiences

12.45 Lunch

13.45 Developing new audiences – experience from elsewhere

14.30 How movies brought magic to

15.00 Break

15.30 Developing event cinema audiences

16.15 Event cinema sizzle

16.25 Closing remarks – Phil Clapp – Chief Executive, UK Cinema Association

16.30 Networking drinks

17.30 Close

The full programme with speakers and sponsors can be found here.

Tickets can be booked by clicking the link below.

Bursary support to cover travel and accommodation costs is available to members of the UK Cinema Association and of the BFI Film Audience Network (FAN). To find out more, contact

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Ticketing by JACRO